Euro Disneyland Case Study Analysis In Education

Euro Disneyland – Cultural Differences Between U.S. and France

2080 WordsOct 29th, 20119 Pages

As we know, Disneyland is very success in U.S. when the first Disneyland built in Anaheim, California on 17 July, 1995. After some debate about the site for a European theme park, Michael Eisner and Jacques Chirac signed a contract for the building of s Disney theme park at Marne-la-Vallee, a region of sunflower and sugar-beet farmland and small villages located twenty miles east of Paris (Janis, F., 1998, P.247). However, the European Disneyland was not as such success as they expected. This essay going to regards the main issues in opening the Euro Disneyland and compare the French cultural with American cultural by using Hofstede’s cultural Dimensions and Trompenaars ‘s cultural dimensions. This essay will then end by…show more content…

The French strongly resist changes to their traditional beliefs and institutions. By contrast, U.S. with lower uncertainty avoidance societies have organization settings with less structuring of activities, fewer written rules, more risk taking by managers, higher labor turnover, and more ambitious employees. The organization encourages personnel to use their own initiative and assume responsibility for their actions (Tian, F., 2009, p.92).

 Individualism Score
Moreover, Individualism is the cultural dimension that measures to what extent people to look after themselves and their immediate family members only. America’s individualism score of 91 is the highest in the world and higher than France’s score of 71. This kind of cultural reflect in American executives at Disney based on Walt Disney’s highly individualized, squeaky clean American family values to imposed a strict dress code at Euro Disneyland, such as required extremely short hair and banned beards and moustaches (Corliss, R., 1992).
By imposing the Walt Disney appearance code, the Americans insulted French family traditions. “Many of the highly individualistic French refused to work at Euro Disneyland, including a 28-year-old Parisian trumpet player who insisted on keeping his pony tail hairstyle rather than join the closely cropped Disney

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