I am forwarding my resume in response to a job posting for a Director of Marketing Communications.
For the past 10 years, I have held executive positions in the areas of
ebusiness, marketing, brand and product management for Fortune 500
companies. I have a successful history in developing end-to-end business
strategies and leading their implementation including developing the
concept, defining comprehensive requirements (operations, technical,
marketing, sales), developing and executing a well defined project plan,
and launching marketing/advertising campaigns. I have a proven track record
in executing large and complicated projects with clear-cut financial
Most recently, I directed eBusiness/eCommerce efforts for a GE Capital
company where I lead the development of a front-end web enabled order
management system for a proprietary B2B software application. Prior to GE,
I was a Vice President at Great Western Bank ($50 billion dollar in assets)
and Washington Mutual (over $90 billion in assets) where I created the
overall product line, brand and marketing strategy for a new business
banking line of products which generated $3MM in new fee income and a 55%
increase in account growth in the first year. Thereafter, I created a new
credit card product line, brand and marketing plan for the bank resulting
in a 650% increase in sustainable quarterly fee income and a 38% increase
in new accounts. I also initiated and lead their electronic banking
I would like to have the opportunity to speak with someone further about my
background. I feel confident I can contribute immediately to your
continuing success in a marketplace that requires unceasing commitment,
energy, and enthusiasm on the part of its management team. At your
convenience, I can be reached at ( ).
Thank you and I look forward to talking to you.
Entry Level Marketing Cover Letter Sample
Are you interested in making marketing your career? When applying for your first position in marketing, make sure to include in your cover letter any previous experience that highlights your related skills and abilities, and builds upon your resume.
The following is a sample cover letter for an entry level marketing position. Use this example as a guide and makes adjustments based on your qualifications to fit the position you are applying to.
Tips for Writing a Marketing Cover Letter
- Include related experience: In the body of your letter, include any experiences that are related to the job you’re applying for. Even if you have never had a marketing job, include experiences where you demonstrated skills and abilities required for the job.
- Use specific examples: You want your cover letter to expand upon your resume. One way to make your cover letter stand out is to provide specific examples of times you demonstrated skills or qualities needed for the job. Examples prove that you have what it takes to do the job well.
- Use keywords: Look for keywords in the job description – words that emphasize the skills or qualities needed for the job. Include some of these keywords in your cover letter.
- Begin with a sample or template: A cover letter sample or template can help you decide what information to include, and how to format your cover letter. However, when you use a sample or template, be sure to change the information to fit the job you are applying for.
- Use business letter format: Use the official business letter format when writing your letter. You want this letter to be professional.
- Edit, edit, edit: Be sure to thoroughly proofread your cover letter. You want your letter to be polished and professional so that you make a strong first impression.
Cover Letter Example - Entry Level Marketing
City, State, Zip Code
Cell Phone Number
City, State, Zip Code
Dear Mr./Ms. LastName,
I am very interested in the open marketing position with ABC Marketing Group. I believe that my education and employment experiences make me an ideal candidate for the position.
During my tenure at XYZ College, I developed a passion for marketing and public relations. I have sought out multiple opportunities to develop my marketing skills. For example, last summer, I interned at the National Sculpture Society in New York City. My position entailed developing web pages and slideshows publicizing the success of the society's artists. I was able to utilize my web authoring skills to assist the organization in their goal to promote sculpture.
As an assistant at XYZ College’s career services office, I am responsible for updating information on alumni, career advisors, and companies who publicize internships with our office. This involves heavy calling during my shifts at the office. In addition to calling, I also email clientele. This calls for me to employ interpersonal skills to communicate with clients effectively. Due to my strong communication skills, I have been given even more responsibilities. For example, I now publicize all career services events via multiple social media platforms.
I believe that my experiences in marketing and my interpersonal skills make me a prime candidate for this position. I am a diligent worker, and passionate about my work. I will be a valuable asset to your company and will use this as an opportunity to grow and further the development of my marketing skill set.
Thank you very much for considering my application for candidacy. I will follow up within a week to confirm that all of my materials were received and hopefully set up an interview time.
Your Signature (written letter)
Sending an Email Cover Letter
If you're sending your cover letter via email, list your name and the job title in the subject line of the email message:
Subject: Marketing Position - Your Name
Include your contact information in your email signature, and don't list the employer contact information.