Sample Of Market Research Paper

While marketing research proposals are often geared towards the gathering of data for the purposes of marketing a particular product or service, a market research proposal aims to gather detailed information  about a market’s size and trends

Market Research Proposal Template

[RESEARCH PROJECT TITLE]

Prepared By [NAME] of [COMPANY]

1. SUMMARY

The market research project, entitled [RESEARCH PROJECT TITLE] hopes to discover more information regarding market trends in [SPECIFIC AREA]. The following summary will give an overview of the causes, processes, and possible effects of the market research proposal, detailed below.

PandaTip: This section will summarize the entire project to be outlined below. In this section, give a brief overview of the purpose of the project as well as the intended outcome. Provide reasoning for the need of this specific market research and let the reader know what contributions this project will make to the field. You can use this Summary section to discuss who called for the project if there was a specific impetus requiring this research.

2. OBJECTIVES

The proposed market research project contains the following objectives:

PandaTip: In this section, discuss in detail the purpose of the project. Show why there is a specific need for this research. Describe the goals which you hope to achieve with this project.

3. EXISTING KNOWLEDGE

PandaTip: This section should focus in depth on the background circumstances which indicate a need for the specific market research project proposed. You will address the current body of knowledge concerning the topic of research. Here you will bring forth information from existing sources regarding the specific topic to be researched. It is great to provide cited sources, graphs, charts, and statistics. You will use this section to demonstrate that you know a great deal about the market you will be researching, but you will also show the holes in the current knowledge. You can then demonstrate the specific need for your proposed research plan, and how this market research plan will fill these holes and contribute to the knowledge of this subject.

4. INTENDED OUTCOMES

PandaTip: Similar to a hypothesis, you can include in this section what you believe will be the likely outcomes of your research, and/or what you hope to learn from the research.

5. TARGET DEMOGRAPHICS

PandaTip: This is possibly the most important section in this proposal, as you will provide information on what part or parts of “the market” you will be researching. Be very detailed in this section, addressing not only the exact demographic regions your research will cover, but how you will ensure that you are reaching the proper demographics.

6. DATA COLLECTION

Our methods of data collection will be best suited to the project at hand. Research methods will include:

  • Focus groups

  • Collection of social media data

  • Surveys via the Internet, phone, or email

  • Long range in-home consumer tests

  • Distribution of samples

  • In person promotionals

PandaTip: This section is also a vital one in which to be extremely detailed and clear. Here you the will thoroughly describe all data collection methods to be utilized in your market research and how they will be carried out. Use specifics and consider potential questions. How will you maintain accuracy of data? How will you approach potential survey or research candidates? Will these participants be paid for their time? At what times of day will you make phone calls? In what ways will you ensure an accurate data sample? The more information you can provide in this section, the better.

7. RESEARCH METHODOLOGY

PandaTip: Use this section to discuss the strengths and possible limitations of your research methods. Give an overall blueprint for your methodology in approaching research data. Describe the implications of each method of data collection, and explain the methodology you will use to interpret the data. Discuss the means of evaluating the collected data and how you will account for errors, holes in data, or inaccuracies.

8. TIMELINE

PandaTip: Provide a timeline for the completion of the project, including data collection times, and allotted time for research analysis and conclusions.

[TASK]  Стратмор продолжал: - Внезапно я увидел в «Цифровой крепости» шанс, который выпадает раз в жизни.

[TASK]  Стратмор продолжал: - Внезапно я увидел в «Цифровой крепости» шанс, который выпадает раз в жизни.

[TASK]  Стратмор продолжал: - Внезапно я увидел в «Цифровой крепости» шанс, который выпадает раз в жизни.

9. PROPOSED BUDGET

PandaTip: Provide an overall budget for the proposed project. Make sure to include all possible cost considerations. You can provide a breakdown of those here. Don’t forget budgets for sections such as Participant Reimbursement, funds for documents, rental space, etc.

10. ETHICAL CONSIDERATIONS

PandaTip: Ethical considerations are vastly important in market research. Using this section, demonstrate how the project will adhere to an ethical code in method and practice. Include waivers or documents you plan to provide to research participants, if applicable. Among other possibilities, address factors such as confidentiality, data security, privacy, and consent of research participants.

11. FURTHER OUTCOMES

PandaTip: This section can serve as a conclusion for the market research proposal. You can add ways in which this market research will provide further benefits or include unique applications of the potential results.

Writing a market research report is an essential part of planning a business and serves as an organized way to collect and document information about your market or prospective customers. Your writing should be concise, but thorough – getting to the point, while omitting no information. If the market research report is not properly delivered, it renders the research a waste of time.

Review your research data and analysis to ensure that it is complete. Most market research involves compiling information about the needs and desires of customers through surveys, focus groups, competitor statistics and financial trends. Even if you didn't use focus groups, participants should be grouped into relevant categories, such as age, sex, income, education or profession.

Create a title page. Include the title of the report, client names, business name and author names. The title page should look clean, professional and aesthetically pleasing.

Attach a table of contents. It will serve as a useful tool so clients can skip to areas of interest without having to read the entire report.

Summarize the report in the executive summary. The executive summary is a one- or two-page explanation of business information in your market research report, according to a report from the Bryant University website. This allows your readers to receive the gist of the report without reading the entire thing, especially during presentations and meetings.

Write an introduction, which addresses background information, function of the business, target audience and objectives of the business. The introduction should be about one page.

Write the qualitative research section of the body. This section outlines the focus group research step and the questions answered. Describe the participants in the research, their needs, conclusions and how they affect your business.

Write the survey research section of the body. This section should include what questions were asked in surveys, who took the surveys (broken down by groups), the answers to the questions and how they affect your business.

Summarize the types of data used in drawing conclusions. Include why you chose the research methods you did, how they helped you and how they will affect the business.

Share your findings based on your research. Reveal all concrete conclusions discovered during the research. Explain these conclusions in-depth in a clear presentation format.

State your conclusions and call the reader to action. Your conclusions should be stated in broad form and directly address results found in your research. Never draw conclusions your findings do not directly support.

About the Author

Mitchell Holt has a bachelor's degree in print journalism from Abilene Christian University and has been freelancing since 2009 with work published in various newspapers and magazines like "BostonNOW" and "The Abilene Reporter-News." Holt also writes sales copy for small businesses. His clients include The Kyle David Group, ITNewton, 18 Vodka, RoboQuote and more.

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